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CORVETTE TODAY #124, Meet Corvette Quality Brand Manager, Jeff Strausser
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May 8, 2025
There are lots of people on the Corvette team. Some are there to insure that your Corvette experience is the best in the business. Jeff Strausser is one of those people....on this episode of CORVETTE TODAY, you'll learn exactly what a Brand Quality Manager is and does. And how he can help you, as a Corvette owner! Your CORVETTE TODAY host, Steve Garrett, takes you up close and personal with Jeff...and at the next show the Corvette team attends, you'll want to meet Corvette Brand Quality Manager, Jeff Strausser!
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0:00
[Music]
0:04
welcome to corvette today the podcast
0:06
that talks about everything corvette
0:08
with your host steve garrett mc and dj
0:11
at one of the largest corvette weekends
0:12
in the country corvette fun fest
0:15
president of the corvette club of kansas
0:17
city missouri and radio disc jockey at
0:19
the number one radio station in kansas
0:21
city for over 40 years
0:23
here's steve garrett
0:28
thanks for listening to corvette today
0:30
the podcast that talks about everything
0:32
corvette brought to you by wheelcraft
0:34
want to dress up your corvette with
0:36
bright chrome or black chrome wheels
0:37
visit wheelcraft.com to learn about
0:39
their advanced pvd chrome finishing they
0:41
can refinish your wheels or offer a
0:43
wheel exchange for most models and it
0:45
comes with a 5-year warranty visit
0:47
wheelcraft.com today or call
0:49
833-840-5334
0:52
i'm your host steve garrett i appreciate
0:54
you tuning in you can listen to corvette
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corvette owners from around the world
2:28
there's a lot of people that make up the
2:30
corvette team many of these people help
2:32
ensure that your corvette experience is
2:34
the best even after the purchase my
2:36
guest on the show today is corvette
2:38
brand quality manager jeff strasser now
2:41
i know you're probably asking yourself
2:43
what is a brand quality manager well on
2:45
today's episode we're going to explain
2:47
that in full detail i've known today's
2:49
guest for almost nine years now and i
2:51
can tell you for a fact he is the best
2:54
in the business they don't get any
2:56
better than jeff strasser jeff welcome
2:58
to corvette today wow thank you very
3:00
much steve it's a pleasure and honor to
3:02
be part of your podcast
3:04
and i'm looking forward to sharing my
3:06
story and know what brand quality is all
3:08
about there you go buddy and thank you
3:10
so much for being on the show absolutely
3:12
first of all jeff talk to me about your
3:14
childhood and your upbringing where did
3:15
you grow up did you come from a car
3:17
family oh sure absolutely i came from
3:20
actually a gm car family my father
3:22
worked for general motors actually with
3:24
pontiac division writing service manual
3:27
so he's like a service engineer and he
3:29
worked his way up through the pontiac
3:31
ranks retiring as the service director
3:34
for pontiac and then he went over to
3:36
customer relations group sort of like
3:39
that rights bulletins and he was the
3:41
director for that actually when i cut my
3:43
arm i bleed pontiac red or in this case
3:46
corvette red yeah i've been with general
3:49
motors for as long as i can remember
3:51
that's so cool now growing up jeff did
3:53
you always like cars what was your
3:54
favorite car as a young boy oh yeah i
3:57
always loved cars muscle cars hot rods
4:00
were my big deal since my dad worked for
4:02
general motors i could always remember
4:05
as a little kid hey daddy make the tiger
4:07
roar and of course that was the gto
4:10
judge in its day wow what a pleasure it
4:12
just brings goosebumps to me right now
4:14
my father's no longer with me but wow
4:16
what a great time we had that's awesome
4:19
hey where did you go to college and
4:20
what'd you study what's your degree from
4:22
college so my degree from college was
4:25
the college of hard knocks
4:28
i was an individual that in high school
4:31
first couple hours of school i was in
4:33
the bus garage helping fix buses then
4:36
after that i was always engaged in the
4:38
mechanical side so in high school i had
4:41
honors in woodshop i had honors in power
4:43
mechanics anything to do with your hands
4:46
i was there but i did go to school i
4:48
just never finished my degree but
4:50
general motors certainly saw my ability
4:53
because they've given me the opportunity
4:55
to get where i'm at without the college
4:57
degree and i commend them for that
4:59
absolutely what attracted you to
5:01
corvette jeff what was your favorite
5:03
corvette early on early on was probably
5:06
the 67 of course everybody loves that
5:09
one because it's got the l88 in it that
5:12
was my one that i liked what i had to
5:14
settle for is the 67 gto i had that in
5:17
high school senior year wasn't new i
5:20
remember pulling it back from kansas
5:22
city and i've redid that did a frame off
5:24
on it in fact i still own it but the 67
5:28
was nice certainly when i came into
5:30
brand quality the c7 generation and i
5:33
could drive all of the corvettes man
5:35
that one really stood out of course the
5:38
c8 i had the chance to drive that one
5:40
and it just gets better and better every
5:42
year but 67 i love that l88 hood it was
5:46
very aggressive looking that's an
5:47
awesome car that's for darn sure and
5:50
expensive yes very expensive
5:55
all right do you still own corvettes i
5:56
know you said you still have your gto
5:58
yes but do you have corvettes in the
6:00
stable no i don't when i was a young man
6:03
working as a technician i told my wife
6:06
back then at 35 i hope to own a corvette
6:10
well 35 came and went had a daughter of
6:13
course raising a family i couldn't
6:15
afford that but now i have the
6:17
opportunity to get him and drive them as
6:19
company cars but when i retire
6:22
absolutely i have my order for z06 very
6:25
cool well buddy let's take our first
6:27
break and when we come back we're going
6:28
to talk about your start and your time
6:30
with general motors we have jeff
6:31
strasser with us the corvette quality
6:34
brand manager on corvette today
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[Music]
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and now back to corvette today with your
9:26
host
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and my husband steve garrett
9:30
hey thanks for listening and watching
9:31
corvette today the show that talks about
9:34
everything corvette brought to you by
9:35
wheelcraft want to dress up your
9:37
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9:39
chrome wheels visit wheelcraft.com and
9:41
learn about their advanced pvd chrome
9:43
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9:45
or offer a wheel exchange for most
9:47
models and it comes with a five-year
9:49
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9:52
them at 833-840-5334
9:56
i'm your host steve garrett with me
9:57
today is corvette quality brand manager
9:59
jeff strasser in this second segment
10:01
we're going to talk about jeff's start
10:03
with general motors jeff talk to me
10:05
about how you got your job with general
10:07
motors sure as i mentioned earlier i was
10:10
in the technical field quite a bit i
10:12
worked for two different automotive
10:14
dealers i worked for a chrysler dealer
10:16
right out of high school i did a brief
10:18
stint there and then actually i went to
10:21
start working for general motors but in
10:23
the capacity of a uaw member working the
10:26
line
10:26
so this was back in 78 people might
10:29
remember we had some issues 78 79 oil
10:34
prices were going high people were
10:36
getting laid off i got laid off so i
10:37
worked 14 months got laid off and then
10:40
went to work for a chevrolet dealer went
10:42
to work for a chevrolet dealer for i
10:44
don't know almost a full year
10:47
and that's when i had the opportunity to
10:49
work for general motors they were
10:51
looking for a technician at the service
10:53
research center at that time and that's
10:55
where all the company cars are serviced
10:57
validation of new tools all that was
11:00
done i applied fortunately i had a
11:03
chance to work there and that's how i
11:04
started my career for the second time
11:06
first time was hourly second time coming
11:09
in was a salaried as a technician very
11:12
cool now how did you get over to quality
11:14
brand manager then so between that
11:17
opportunity and brand quality of course
11:20
there's many assignments i had between
11:22
there i went up and after working as a
11:25
technician for enough time went to work
11:28
in technical assistance with pontiac
11:30
spent some time there and then i wanted
11:32
to go out to the field to understand how
11:34
our retailers work how to interact with
11:36
customers i then become a district
11:39
service manager where i called on the
11:42
largest district for pontiac and that's
11:44
in metro detroit for a little short
11:46
while and then things changed with
11:48
pontiac of course they dissolved and
11:51
then i came back into central office
11:53
because general motors thought this
11:55
guy's got a lot of technical ability
11:57
let's get them into brand quality and at
11:59
that time i started as a grand am brand
12:02
quality manager then moved on to a sun
12:04
fire then i did a little stent in the
12:07
joint venture world working with toyota
12:09
on the pontiac vibe and then chevrolet
12:12
avail went into chevrolet and at that
12:14
time he said you know what i wanted
12:16
something a little more complicated a
12:18
little more upscale told my director i'd
12:20
like to have a different job within a
12:22
week they promoted me as the cadillac
12:25
srx brain quality manager there i sat
12:28
for 10 years while the lucky gentleman
12:31
and i honored this guy very much art
12:33
spong he was the corvette brand quality
12:35
manager i approached him and i said art
12:38
you know when you retire you know who
12:40
would like that job and of course it was
12:43
me so i waited 12 years to take that job
12:46
on and i'm telling you right now i
12:48
couldn't be any more honored now what
12:50
year was that how long you've been with
12:52
corvette as the brand quality manager
12:54
that would have been once we launched
12:55
the c7 in 2013. gotcha so really
12:59
corvette is kind of what you targeted
13:02
your ultimate experience then right oh
13:04
absolutely when i came into brand
13:06
quality yeah the luxury cars were fine
13:08
yeah entry-level cars were okay
13:11
but absolutely the pinnacle is a
13:13
corvette i think most of our brain
13:15
quality managers aspire to that pinnacle
13:18
job but there's a lot that comes with it
13:20
of course taking care of the customers
13:22
dealers and of course corvettes never
13:25
die so you're dealing with current
13:27
product i've seen some 1988 looking for
13:30
parts looking for help on what we need
13:32
to do for it so my job is from cradle to
13:35
grave all the way through that's awesome
13:38
that's how it is well that raises an
13:40
interesting question then jeff talk
13:42
about the differences between brand
13:44
quality manager for cadillac versus
13:46
corvette absolutely that's a good one
13:48
because when i came in i sort of knew
13:51
the expectations of a cadillac customer
13:53
and and they're extremely high of course
13:56
but going into the corvette world is an
13:59
eye-opener not only have an individual
14:02
that knows the product sometimes they're
14:05
engineers they're also very passionate
14:07
about the product but they also have
14:10
extremely high expectations
14:12
so coming from cadillac yeah it's a
14:14
great experience good coming over to the
14:17
corvette you need one technical
14:19
experience you need to know the product
14:21
you need to know how to talk to the
14:23
customers you need to know how to talk
14:25
their talk it's a great responsibility
14:27
well we all know that corvette owners
14:29
are very passionate about their cars and
14:31
they give you guys a lot of feedback
14:33
which is awesome it's neat to interact
14:34
with the corvette owners and enthusiasts
14:36
isn't it absolutely to hear their
14:39
stories some people have owned corvettes
14:41
from 1953
14:43
those are the individuals i say you've
14:45
paid my salary more than once or twice
14:47
i'll help and do whatever i can for you
14:50
and there's many of those customers
14:52
that's what i feel for they treat the
14:54
car like they would a family member and
14:57
that's one of the things that i really
14:59
captured on coming over to the corvette
15:01
because you don't experience that with
15:03
any other brands or models but on the
15:05
corvette you see that type of treatment
15:08
it's amazing it is amazing well buddy
15:10
let's take our final break when we come
15:12
back we're going to talk exactly about
15:13
what a brand quality manager does for
15:16
corvette i've got jeff strasser here the
15:18
brand quality manager for corvette on
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you're listening to the corvette today
18:42
podcast with steve garrett
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hey thanks once again for listening and
18:46
watching corvette today the show that
18:48
talks about everything corvette brought
18:50
to you by wheelcraft want to dress up
18:52
your corvette with bright chrome or
18:54
black chrome wheels visit wheelcraft.com
18:56
and learn about their advanced pvd
18:58
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19:00
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19:02
most models and it comes with a
19:04
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or call them at
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zero 833-840-5 three three four i'm your
19:11
host steve garrett with me today is jeff
19:13
strasser the corvette brand quality
19:15
manager in this third and final segment
19:17
we're going to talk about exactly what
19:19
that is jeff talk about what your job
19:22
description is as brand quality manager
19:24
for corvette sure absolutely it's a
19:27
great assignment so as brand quality
19:29
manager we were actually represent the
19:31
dealers our field service staff
19:33
personnel and what we do is we identify
19:36
any emerging issues either parts
19:40
something in our service information
19:42
something product wise on the car that
19:45
feedback then comes back to us as brand
19:47
quality managers there's i think roughly
19:49
78 of us some of them are platform
19:52
engineers platform brand quality
19:53
managers meaning you're responsible for
19:56
one car there's also brand quality
19:59
managers for powertrain so we have one
20:01
for engines transmissions rear axles we
20:04
also have them for electric batteries
20:07
for our ota over the air system we have
20:10
brand quality managers and each one of
20:12
those brand quality managers identifies
20:14
the issues and then we have ways of
20:16
escalating those issues making sure that
20:20
the appropriate people get involved to
20:22
root cause what the issue was and then
20:24
if it is the technical issue that our
20:26
dealers need to know about we then as
20:28
brand quality managers generate the
20:31
service bulletins or put in the requests
20:33
for campaigns which go out to our
20:35
dealers wow it's the final side of it so
20:38
it comes in as a quality issue and it
20:41
goes out as a fix how do we fix the car
20:43
that's cool now i know you've got to
20:45
probably work with corvette plant
20:47
manager kai spandy very very closely
20:49
talk about your relationship with kai
20:51
and the whole bga assembly plant well
20:54
ty's a busy man so he has a quality team
20:57
and a quality assurance group to handle
21:00
those type of issues and if he has an
21:02
issue he'll come to me directly it's
21:03
usually a personal thing that i need to
21:05
take care of him for but most of the
21:07
plant people they know me very well they
21:09
know what my assignment is we work
21:11
extremely well i've worked with so many
21:14
plants one two three four five eight
21:16
different plants now and out of all of
21:18
them bowling green is certainly the
21:20
pinnacle they all know what they're
21:22
building they all know we're building a
21:24
customer's dream and they pay good money
21:27
for they take pride in what they're
21:29
building so any type of issues i have
21:31
i'm glad i have bowling greens back
21:34
they'll help me any way that they
21:35
possibly can from hey this is how we
21:38
adjust this to get rid of this noise or
21:40
in some cases offering to ship out parts
21:43
for me if the dealer needs it very cool
21:45
one of the things i love about the
21:47
corvette team is they interact with
21:49
owners talk about how an owner might get
21:52
to interact with you maybe at a show or
21:54
something like that that's gonna be
21:56
really cool for you isn't it yes
21:58
absolutely it's a great honor and i love
22:00
speaking directly there's no better way
22:02
of talking to somebody and that's face
22:04
to face so you can see their passion
22:06
what they have and in some cases if they
22:08
brought their car to the event i'm
22:10
saying let's go look at your car let's
22:12
go take a walk there's no better seeing
22:14
it in person to see what's going on so
22:17
yes we take very much pride and get a
22:19
chance to talk directly with our
22:21
consumers or our customers hearing their
22:23
stories about their car
22:25
what issues they like what opportunities
22:28
we have to make the car better that's
22:30
what we really strive on is all right
22:32
you might not know it but we are
22:34
listening not only when we're face to
22:36
face but also through other surveys that
22:38
general motors sends out we look at that
22:40
data and all right what can we do to
22:42
better the product so everyone on the
22:44
corvette team feels that same way it
22:46
takes a while to get on the corvette
22:48
team you need to have the right stuff to
22:50
be part of this team that's true that's
22:52
very true you attend a lot of shows and
22:54
a lot of events talk about that that has
22:56
to be really rewarding oh yes so most of
22:59
the major corvette events we've toned
23:02
back some of them some of the imsa races
23:04
you'll have a corvette chorale you'll
23:06
have some corvette team members there
23:08
and then on the bigger shows the bash
23:11
the anniversary event this year will be
23:13
out at carlisle and you can find us at
23:15
the gm tent if you're looking for me i'm
23:18
usually there if not there i'm out in
23:21
the parking lot or somewhere else in the
23:23
venue speaking with a customer looking
23:25
at their car you can ask for me usually
23:28
the engineers there if there is a
23:29
dealership concern a customer has a
23:32
warranty question whatever they will
23:35
always direct those customers over to me
23:37
to handle them that's cool jeff you're
23:39
one of corvette's biggest problem
23:41
solvers for both the team and the
23:43
consumer as well give me some real life
23:45
stories about how you've assisted either
23:47
bowling green assembly plant or a
23:49
corvette owner that really illustrates
23:51
your role with the team well in some of
23:54
these cases when we're live that's the
23:56
greatest time to be able to help
23:58
somebody and one of the stories i will
24:00
never ever forget is we have a campaign
24:03
out there on the c6 generation cars for
24:06
the clutch master cylinder if the
24:09
fluid's not flushed on a regular basis
24:11
certainly that's not good for the seals
24:13
in that clutch the master cylinder may
24:15
fail so you might push the foot down to
24:17
the floor and you won't get a clutch so
24:19
it seems like corvette's a car allow
24:21
i'll always have a corvette owner that
24:23
will encounter this issue and it could
24:25
have been remedied by just making sure
24:28
your fluid was flushed but sometimes
24:29
they buy it used and they don't
24:31
understand what went on so every event i
24:34
have these customers and some of them
24:36
really have never had an opportunity
24:38
what do i do how do i get my car fixed
24:40
and those are the ones that i get
24:42
involved in first off i get the
24:44
appropriate people involved roadside so
24:46
we can get the car to a dealer at that
24:48
time then i get in touch with the dealer
24:50
just to make sure that they understand
24:52
hey this is going to be covered under
24:54
our special policy they'll take care of
24:56
that if there's any need for parts i'll
24:58
assist with that but the greatest
25:00
benefit is the following year when i
25:03
come back to carlisle and i see that
25:05
individual and they say jeff because of
25:08
your help i went out and bought another
25:10
corvette or i still have that car and i
25:13
still remember it those are the things
25:15
that really take heart that i was able
25:18
to make a memorable bad situation to
25:21
turn to a good one that's what i strive
25:23
for turn to bad to good that's a great
25:26
story i'm sure you have a bunch of
25:27
others don't you oh yeah there's cases
25:29
where a customer would just take
25:31
delivery it was a transportation damage
25:34
or something and they're really finicky
25:36
about their pain now i can't do every
25:39
car painted panels but the plant
25:42
understands as well how the customers
25:44
are in these situations if it's our
25:47
fault general motorspot i reach out to
25:49
the plant fortunately i've got a good
25:51
relationship with them they'll hear my
25:53
story and if they agree and they're the
25:55
ones that paint the part they'll help by
25:58
shipping a painted panel out but there's
26:00
several panels that are not painted by
26:02
the plant you'd be surprised and those
26:04
are the ones i can't help with but
26:06
anytime i've gone to the plant for a
26:08
park that cca is waiting on inventory on
26:10
but i got a customer out there waiting
26:13
for a part and the plant is able to ship
26:15
it i'll reach out to the plant they're
26:17
my angels i call them they'll ship that
26:19
part out for the customer that's amazing
26:21
buddy thank you so much for taking the
26:23
time to be on corvette daddy it was an
26:25
honor to have you on the show yes sir
26:28
thank you very much for the opportunity
26:29
to be on your show thanks for listening
26:31
to corvette today and please be sure to
26:33
tell your family friends and other
26:34
corvette enthusiasts about the corvette
26:36
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you've been listening to corvette today
27:22
with steve garrett if you'd like to
27:24
contact steve with any thoughts on the
27:26
podcast or ideas for guests on corvette
27:28
today you can email him at steve garrett
27:31
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27:34
that's stevegarrettdj gmail.com
27:38
garrett has two r's and two t's or
27:40
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thanks again for listening to corvette
27:49
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