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CORVETTE TODAY Extra - Wheel Craft Has Exciting News For Corvette Owners!
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May 9, 2025
This CORVETTE TODAY Extra episode brings you two amazing announcements from Wheel Craft! Ed Hollinshead from Wheel Craft joins your CORVETTE TODAY host, Steve Garrett, to talk about pre-ordering wheels for your Corvette prior to PDI. Plus, you can now order Wheel Craft wheels for your R8C Museum Delivery at the National Corvette Museum! Check out this CORVETTE TODAY Extra Episode with Wheel Craft and some PVD Chrome wheels for your car!
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[Music]
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welcome to Corvette today the show that
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talks about everything Corvette with
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your host Steve Garrett lifetime member
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of the National Corvette Museum
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president of the Corvette club of Kansas
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City Missouri and radio disc jockey at
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the number one radio station in Kansas
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City for over 45
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years here's Steve
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Garrett thanks for listening and
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watching Corvette today the show that
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talks about everything Corvette and the
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only current podcast dedicated to
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Corvette I'm your host Steve Garrett I
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appreciate you tuning in on this
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Corvette today extra ed Holland head
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from wheelcraft is back with me with
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some incredibly exciting news first
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buddy welcome back to Corvette today oh
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hi Steve thanks for having me on I
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appreciate it you know I've said this
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before but it Bears repeating you know
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wheelcraft is truly honored and grateful
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to be a sponsor of the Corvette Today
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podcast June is going to mark two years
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we've worked together as a sponsor and
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we've enjoyed the opportunity to learn
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and engage with your fantastic audiences
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the podcast has helped Elevate awareness
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of our brand and significantly grow our
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business these past two years thank you
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thank you if I might add before we get
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started there are two other individuals
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that have helped wheelcraft enter and
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grow in the Corvette market and it
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starts with our very first C8 customer
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gentleman's name is Ron Summers from
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Northeast Ohio and we had applied our
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pbd bright Chrome on his Cadillac
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Escalade and when he took took delivery
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of his C8 in July of 2020 he called us
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but we didn't own any Corvette Wheels in
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our inventory at the time Ron promised
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and begged us to purchase a set to do an
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exchange with him and he promised that
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if we just listen to him we would be
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successful in the Corvette community and
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three and a half years later we're
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grateful for Ron's persistence as we now
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set for another milestone in our journey
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and that we'll be talking about this
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morning but thank you Ron for being a
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great friend Advocate and a great
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customer the second person I would like
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to thank is Mike Ferman you Mike is one
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of many household names in the community
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and has helped Manor wheelcraft growth
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from the day we met him we attended our
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first Corvettes at Carlile event in 21
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and Mike found us in the grass fields of
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the swap market area and Mike
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immediately told us we needed to be on
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the Midway the following year Mike has
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also insisted we attend the spring bash
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which we did for the first time in 22
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and continues to offer advice on driving
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awareness of our pbd chrome finish so
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from customer referrals to
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recommendations on shows and events Mike
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is been a valued friend in helping shape
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who wheelcraft is today before we talk
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about our next journey I just wanted to
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drop that in thank Ron Summers Mike
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Ferman and you Steve for being in our
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corner and helping us grow the business
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buddy the pleasure has been all mine it
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has been an honor and a pleasure having
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you as our signature sponsor of Corvette
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today and you're right Mike Ferman is
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one of a kind Ed let's talk about two
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updates that you've done with wheelcraft
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that totally benefits the customer first
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off you can now pre-order wheels from
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wheelcraft prior to your PDI process
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isn't that correct that's correct and we
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really encourage people with new orders
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to contact us prior to their build
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reaching the 2,000 status our goal is to
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educate customers on the process before
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they commit to a wheel selection for
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their build and when making that
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selection customers choose the design
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and the wheel finish that range from
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high gloss to Silver to polished
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aluminum carbon flash machine face and
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so on so since we then take the OEM
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finish off of the wheels completely no
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matter what it is it's best to select
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the base model finish right we want to
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help customers save money and get the
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look they want for their new C8 with our
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bright or our black PVD chrome even if
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our first contact with the customer is
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after they have made the wheel selection
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we have a process in place to have PVD
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chrome finished Wheels arrive at their
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dealership in time for delivery or in
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the case of an rhc delivery we will have
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the wheels stage for installation
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immediately following the delivery
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process Ed that's fantastic and that
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really leads me into something that I
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think is pretty groundbreaking you can
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now order wheelcraft wheels and have
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them installed on site at the
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Motorsports Park right after you do your
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rhc delivery at the National Corvette
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Museum yes Steve this is an exciting
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announcement for us in March we
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finalized our partnership with NCL
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Motorsports Park to offer our pbd Chrome
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finishes and complete the wheel exchange
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at the Motorsports Park immediately
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following the rhc delivery experience
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ultimately we want to enhance the
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customer's overall experience When
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selecting the museum delivery option and
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our pre-modification process from
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planning to delivery lets our customers
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drive home with a wheel finish that
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really completes the look of their car
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so after customers take delivery the new
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owners now drive over to the Motorsports
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Park where The Talented team led by
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Griff Tomlin swaps the wheels for an
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identical set of the OEM wheels finished
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in our bright or black PVD chrome finish
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and they remount and balance the TIR so
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you're driving home with the look that
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you really want for your car that's
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awesome and then in addition to that
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expert installation process the
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Motorsports spk team has an exclusive
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offer reserved only for rhc delivery
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customers so once the wheels are
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installed the team will take the
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customers out on the track for a
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one-of-a-kind photo session at various
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locations along the course including the
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Finish Line This is a special way to cap
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off an exciting day taking delivery at
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the Corvette museum wow that's fantastic
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now your bright chrome wheels are far
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superior than traditional Chrome tell me
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more about that process well we believe
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wheelcraft has the highest quality
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finish available in the market and it's
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really best to Define what PVD chrome is
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and give a little background to the
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overall process to get us to
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understanding why ours is so durable and
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much better than traditional Chrome so
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pbd stands for physical vapor deposition
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and it's truly a process of applying a
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micro thin layer of chrome onto the
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entire surface of the wheel the
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traditional Chrome process layers
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material onto the surface through a
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series of chemical baths in order to to
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achieve the chrome finish the PVD
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process on the other hand takes place in
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a vacuum system where a solid material
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in our case Chrome is converted into a
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gas and then that gas is then deposited
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onto the wheel where it converts back to
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a solid resulting in the chrome finish
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wow so the chrome finish is applied to
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every part of the wheel surface except
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for the back plate of the wheel where it
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mounts to the hub we finish the inner
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barrel the rear of the spokes Etc the
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pbd Chrome process creates an
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Inseparable Bond between the chrome
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finish and the underlying alloy of the
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wheel and the final step of the process
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is to apply an acrylic clear coat that
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seals in and protects the finish so the
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extreme durability of our performance
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finish is due to the ultra thin
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thickness of our application and really
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a question there is why is thinness so
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important but the thinner the film
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finish the tighter the bond with the
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alloy the thicker the material the more
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susceptible it is to chips cracks and
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peeling so our entire finish measures in
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the range of six to 9 mil of thickness
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so in relative terms this is slightly
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thicker than a sheet of paper that
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measures it 6 mil wow in fact we outline
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and demonstrate the entire DNA of our
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micro thin finish on our website at
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wheelcraft decom on the our process page
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we have photos and videos that show the
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structure of our finish compared to
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others and demonstrate with a hammer how
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durable the Finish really is there's
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also a link to take a virtual tour of
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our facility of the process page as well
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and that's really really cool I've laed
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that a couple times and I love that now
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buddy I'm not a big black wheel kind of
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guy but your Chrome black wheels have
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truly changed my mind that's pretty
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funny you know a lot of people say that
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and our black chrome pbd chrome finish
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is very unique when people think of
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black wheels the first image that comes
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to mind is a really deep jet black
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finish right our black PVD chrome is
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essentially a chrome finish with a black
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undertone H black wheels are not for
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everyone and our black pbd chrome is a
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combination of chrome and black to
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provide a rich finish and it provides a
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really unique look to set the car apart
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it really does now let's outline the
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sales process of getting wheelcraft
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finish wheels for your car okay well
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first our ultimate goal is to educate
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our customers on our finish and then
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help them acquire finished wheels in the
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easiest way possible every member of our
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team has a customer first mentality so
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the process begins when a customer
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learns we can help them in the first
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place we have wheels for the C8 the Z6
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eay and many other generations of
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Corvette but as I mentioned the sooner
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we're able to connect and educate the
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customer on the PVD chrome finish the
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better chance we have of helping
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customers save money on their wheel
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selection for their build customers can
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go to our website wheelcraft ccom and
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submit a quote request online or call us
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directly at 833 639-
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4231 so whether we're meeting the
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customer at the early stages of their
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build process or after they've taken
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delivery we have a process in place to
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help them make this as easy and pleasant
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as possible so we first identify the
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wheel they have on their car or the
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wheel that they will be selecting to
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finalize their build and then as I
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mentioned we manage multiple sets of
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stingray Z6 and r-ray factory wheels
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that can be finished in advance and then
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installed on the customer's car the next
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step is to settle in on a desired wheel
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finish whether it's brighter black PVD
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chrome and then we can also discuss
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custom colors and finishes as well so we
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have a process in place where we will
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even ship a sample wheel face finished
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in our bright or our black PV Chrome so
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the customer can see the Finish
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firsthand before they even place an
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order with us wow that's cool it is a
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pretty neat process and customers really
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appreciate and like to have it in their
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hands when they see exactly what they're
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going to be getting from us so we then
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outline a detailed quote that quote
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includes the cost of the exchange
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process for the finished wheels and
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shipping and if a customer is planning
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for an rhc delivery at the Museum the
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quote will include the cost of
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installation at the Motorsports Park so
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from this point we coordinate all the
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logistics for the finished wheel to be
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drop shipped to the motor sports park
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car dealership or tire store our entire
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touch list process makes it easy for
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customers to get the look they want
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without worrying about all these
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Logistics and as I mentioned earlier the
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Motorsports Park team completes the
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entire delivery experience for rhc
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delivery customers with the exclusive
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photo shoot out on the track yeah so the
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best place to start really is by
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visiting our website at wheelcraft ccom
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or calling us at 833 639- 4231 and we
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can help outline the entire process you
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know and the beauty of all this is you
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don't have to pay for your wheels up
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front either you don't even have to do a
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deposit with your customers isn't that
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right that's correct Steve you know we
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really have relied on the trust factor
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for our entire existence we don't even
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have a core deposit and do not invoice
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our customers until the finished wheels
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are shipped to their point of
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installation so we are so confident our
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customers are going to love our finish
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we do not expect payment until they have
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a chance to see the finishes on their
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wheels even prior to installation in the
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case of the installations over at the
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motors Sports Park customers will pay
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for the process following the
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installation at the main service desk at
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the park okay so how and where can
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people get a hold of wheelcraft one more
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time we encourage people to visit us at
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wheelcraft decom or call the office at
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833 639 4231 that's 833 639-
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4231 in addition customers can request
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information through the NCM Motorsports
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Park website at Motorsports Park .org
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backd delivery nice Ed this is really
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cool and incredible news anything else
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before we go you know I just want to say
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thank you for inviting us to announce
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this exciting news of our partnership
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with NCM Motorsports Park from the rhc
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delivery team to the outstanding people
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over at the Motorsports Park we are
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really excited to help customers head
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home with the wheels they really really
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want to finish the look of their car so
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and as I've said many times before Steve
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we're honored to be sponsors of the
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Corvette Today podcast and grateful that
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that you help us deliver our message to
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your followers thank you thanks again
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for listening and watching Corvette
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today and be sure to tell your family
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friends and other Corvette enthusiasts
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about the Corvette Today
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Show thanks for checking out Corvette
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like to contact Steve with ideas for
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