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CORVETTE TODAY #170 - Celebrating 50 Years Of Mid America Motorworks
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May 8, 2025
Mid America Motorworks has been one of the leaders in Corvette aftermarket products since it's inception in 1973. Mike Yager started Mid America Motorworks with a $500 loan and has built it into the Corvette powerhouse that it is today! Mid America Motorworks is celebrating 50 years in business this year. And your CORVETTE TODAY host, Steve Garrett, sits down with Founder and Head Cheerleader Mike Yager along with his son, Michael Jr, to trace Mid America Motorworks history, Yager's induction into the Corvette Hall of Fame and this years' Corvette Funfest, which is also celebrating it's 30th year in September. It's an amazing story - help us salute Mid America Motorworks with the very special CORVETTE TODAY show.
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[Music] welcome to Corvette today the podcast
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that talks about everything Corvette with your host Steve Garrett MC and DJ at one of the largest Corvette weekends
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in the country Corvette Fun Fest president of the Corvette club of Kansas City Missouri and radio disc jockey at
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the number one radio station in Kansas City for over 40 years here's Steve Garrett
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thanks for listening and watching Corvette today the show that talks about everything Corvette and the only current
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podcast dedicated to Corvette I'm your host Steve Garrett I appreciate you tuning in Corva today is brought to you
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by wheelcraft want to dress up your Corvette with bright Chrome or black chrome wheels learn about their Advanced
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833-639-4231 you can listen to Corvette today on all podcast platforms you can also listen on your smart device just
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Corvette enthusiasts from around the world Mid-America Motorworks has been an industry leader in the Corvette
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aftermarket products for a very long time as a matter of fact Mid-America is celebrating 50 years in business here to
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talk about Mid-America Motorworks is the founder Corvette Hall of Famer and chief cheerleader Mike Yeager along with his
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son Michael guys welcome to Corvette today you know Steve this is awesome we've been trying to do this for way too
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long and the day's finally here so we're excited it's a sunny day here at Mid-America I'm glad to have you guys on
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this has been four years in the making so I'm glad to have both of you here on the show Mike first off let's talk about
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your family and your siblings growing up I know you come from a large family tell me about that family and was it a car
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family nine kids seven boys two girls wow of the seven boys six of them have made our
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livings around automobiles as a 12 year old and my dad's two-car garage my
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brother Corky who is 20 years older than me was restoring a 28 Dodge 2016 40
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Mercury 38 Hudson Terror plane and on the other side my brother Frank who had
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a 32 Ford pickup truck that he chopped and channeled and put in a Chevy V8 in
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it so yeah I kind of grew up around cars talk to me about when did you get into
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Corvettes Mike when I was 13 my brother Frank bought a Corvette he drove a truck
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at the time and we were in St Louis and he showed me a Corvette he said that silver car there right by the Pillsbury
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plant on us 40. he said that's just like mine only mine is black I still remember
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the time of the day the sunset the traffic I was heartstruck not that I remember my first sighting of a real
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Corvette knowing that soon and that was in May on Memorial Day that year he was
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bringing the corvette home from Florida and I was going to get a seat for the first time that's amazing now let's talk
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about your first Corvette Mike I know you're a young man tell us what it was and what year was it tell us all about
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that first Corvette well I bought it on September 18 1970. wow it was a 67 convertible Marina
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blue white interior side pipes four-speed Swedish Corvette they ever made just a simple straightforward 67
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Roadster when I bought that car Steve I started really getting into Corvettes I
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started a Corvette club here in Effingham in this region and within a year we had over a hundred unique
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memberships which meant we had over 100 Corvettes in our club we joined in Triple C and by
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1975 I was a regional officer and by 76 through 79 I was on the national Triple
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C board vice president of public relations man so there's a real quick condensed view of buying a Corvette and
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getting involved in the hobby Mike I know in 1974 you had this Vision you saw
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that there was no place for Corvette enthusiasts to get lifestyle products talk about the loan you took out who is
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it from and what did you start selling the got Mid-American Motor Works off the ground well at that time I was just
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finishing up my journeymanship as a two-owned die maker having been a regional officer and a national officer
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involved in clubs I would travel around to club events and I thought man there needs to be a place you can buy
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everything you want for a Corvette Under One Roof so I got the courage up
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borrowed 500 from my local Bank in Newton Illinois the people State Bank
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and started a business my first product that I bought Steve was five inch
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Corvette patches embroidered patches and I bought a hundred of them well when you have have five hundred dollars and you
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buy a hundred of something those four packages of 25 I thought man if I ever sell all these that's it I'm not going
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to buy this many ever again well many thousands later we're still selling that
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basic same patch that's really cool now you started off with just a two-page flyer that eventually grew into a 300
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plus page full color catalog didn't you see from that original piece printed on
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a mimeograph machine so you can remember what the world of mimeograph machine was you know that's where you cut the
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stencil and the last keystroke is where you make a mistake and you go do I type do I type over this or start over again
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all the way up to doing a I think our largest catalog at Corvette was 360
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Pages printed rotor gravier and with print in the neighborhood of 6 million a
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year wow that's amazing if you do the math on 6 million times 360 pages that's
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a whole lot of pages and images of Corvette stuff that's a lot of zeros my friend that's a big grouping that's for
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sure Mike how many products does Mid-America Motorworks carry today currently we're over 85 000 anything you
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need for restoration performance enhancements looks styling you name it
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we've got it that's amazing buddy let's take our first break when we come back we're going to talk about your induction
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let us help you create the Corvette of your dreams [Music]
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this is the Corvette Today podcast with Steve Garrett thanks for checking out Corvette today
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on podcast and YouTube it's the only current podcast dedicated to Corvette Corvette today is brought to you by
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call them at 833-639-4231 I'm your host Steve Garrett
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with me today is Mike Yeager the Hall of Famer founder and chief cheerleader of Mid-America Motorworks along with his
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son Michael in segment number two we're going to talk about Mike's induction into the Corvette Hall of Fame Mike
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first of all now Mid-America Motorworks is celebrating 50 years in business it continues to be a leader in the Corvette
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aftermarket industry Steve you brought up one of my soft spots the Corvette museum when the National Corvette Museum
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was first concepted we got involved early on in fact for a number of years
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we lent them cars from our collection when they were on the Annex Building on
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Scottsdale Road we supplied them with product for their retail store to help
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them get going and lo and behold the museum took off I joined the board in
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1996 or seven and was a board member for six years and I had the privilege of
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being chairman of the board in 2003 and 2004. the cool thing about that was I
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was chairman at Corvette's 50th Anniversary so when I looked back at my history within the Corvette World and
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said oh my God I never thought there would be a Corvette Museum that wasn't even a vision in those early years and
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then with the birth of the National Corvette Museum interesting Michael's here with me today
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when we opened the National Corvette Museum he was on stage with me when I
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did my presentation at the Grand Opening so the history of our family and Corvette goes back not only a number of
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years but both of our sons grew up in the Corvette World grew up the Corvette museum you know what you never do things
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to get something so to speak but I always thought you know what there's certainly the potential someday I could
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get into the Hall of Fame at the National Corvette Museum that's just a fleeting thought I had nominated people
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when I was on the board and as chairman involved in people getting inducted into
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it one day Michael came into my office and said Dad window strodes gonna call
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you and I thought wow I'm not sure what this is about but kind of in the back of my mind I
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thought could this be so to say I didn't expect it when Wendell called would be
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an understatement I guess or maybe not a true statement but when he told me I had
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a swallow and it took me seemingly minutes till I could respond now here's
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a guy that was the director of the museum I was quote his boss as chairman I thought it was a possibility that
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would happen but when he told me I was so overwhelmed it was hard to talk you
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think about who's in the Hall of Fame at the National Corvette Museum it's a pretty powerful thing to me personally
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so yeah honored privileged astounded fortunate lucky what other adjective
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could I use to describe my feeling about that spatial spatial opportunity you
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want to know how I feel or should I go on I think we got it you know it's like winning an Oscar isn't it Mike yeah it
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really is and you were inducted as an Enthusiast in 2018 teen what a memorable
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event Michael I know your dad said that you were there with him and I know you were on stage how old were you and Blake
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your younger brother when Dad got the Corvette Hall of Fame going you know we were lucky enough to be in our early 30s
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so certainly open up to realize what a privilege it was for him and having grown up in the Corvette World really
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since birth just to see him get acknowledged for what he's done what he's contributed to the Hobby it was
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very special to us and obviously very special to us as a family to see if that special day finally come to fruition and
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on a separate note guys I know that Mike you started drive your Corvette to work day too how did all that come about you
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know we were just thinking about every July 1st over the Fourth of July back years ago General Motors would shut down
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all their manufacturing plants for two weeks and we got thinking about the first Corvette rolling off the assembly
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line June 30th of 53. and he said wouldn't it be cool if we could just get people on the Friday closest to June
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30th to take the Corvette out of the garage and actually drive it as you and I both know there's a lot of people that
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don't drive their Corvettes near enough so we came up with that idea it was our PR firm and California that helped us
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concept it the first year we did it we took four cars from our collection the
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last 1999 Corvette 98 pace car the first C5 and one other car we took them over
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to St Louis to the art museum and if you've ever been to the art museum you know it's up on the top of the hill
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right and then Forest Park is down below it so we had all kinds of news media out
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there covering it and a couple of the Corvette clubs in St Louis we've probably had 75 to 100 Corvettes there
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as we were driving home I was in the lead Michael Blake and Laurie were
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driving three other Corvettes and I got right beside a semi-trailer and he lost
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his what we call an alligator the treads on these tires right it was under my car
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over the car behind me under the Corvette behind that and over the top of
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that we lost two fascias that day wow
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I mean what can you do your driving watch 75 80 miles an hour and you're out
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in that passing Lane and that first car hits that alligator and it just went over under over under over
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we actually drove the cars out of our Museum then we had to drive them to the body shop to get new fascias that's
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crazy what a story you know every Corvette owner has a story that's a great story Mike so anyhow it's
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something that we continue to promote and in 2007 I got the idea that I would
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get a U.S congressman to see if they could get a day of recognition for Corvette so I contacted John shimkus
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District 19 U.S congressman and told him my idea and he went working sure enough
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there was a house resolution passed making June 30th official day of recognition for Corvettes so that was
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another cool achievement that's awesome well buddy let's take our final break when we come back let's talk more about
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one of the biggest Corvette weekends in the country it's called Corvette Fun Fest and it's right there at Mid-America
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v-e-t-t-e-finders.com and now back to the only current podcast
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on Corvettes Corvette today with your host Steve Garrett hey thanks for
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checking out Corvette today on podcast and YouTube the only current podcast dedicated to Corvette Corvette today is
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brought to you by wheelcraft summer is here and so is car show season you want your Corvette looking its best visit
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wheelcraft.com and learn about their Advanced PVD chrome finishing they can refinish your wheels or do a wheel
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exchange and you get a five-year warranty visit wheelcraft.com today or call them
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833-639-4231 I'm your host Steve Garrett with me today is the founder Corvette Hall of Famer and chief cheerleader of
22:01
Mid-America Motorworks Mike Yeager along with his son Michael in this third and final segment we're going to talk about
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one of the biggest Corvette weekends in the country coming up every year it's Corvette Fun Fest guys talk about the
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early beginnings of Corvette Fun Fest I know it started in 1994. isn't that correct started on our 20th anniversary
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it was a backyard barbecue if you will to say thank you to our customers we had
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over 300 Corvettes our first year and around a thousand people here and as the
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event was over we started getting thank you notes and in the thank you notes we sure hope you do it again next year this
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was like a backyard festival and this was so much fun and as we started looking at the letters we started
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pulling out a common theme and that was fun and Festival so we decided we were
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going to do it again in 95 we were going to call it fun fast customer appreciation party everything was free
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and then it kind of got on a steroids as years went by Steve our biggest year
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ever we had over 17 000 Corvette sewer Gates over 38 000
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people it was just overwhelming over the years we went from running it on 22 acres to running it on 195 Acres we have
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payroll would be over 250 260 people we'd spend about a million dollars a
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year to produce the event we had this celebrity here one time his name was
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Steve Garrett he you know that guy by any chance he
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sounds familiar yes yeah sounds a lot like you but we have the Good Fortune of
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you and I's pants Crossing and you've come over and helped us with the DJ work
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you've helped us with the introductions on stage work it's a giant Corvette
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party we're fortunate Illinois we have Bloomington gold we've got the muscle car and Corvette Nationals in Chicago
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and we have Corvette Fun Fest so three major Corvette activities just in one
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state and all three of them are kind of the leader in their own individual segments to me you add in Corvettes of
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Carlisle and the National Corvette Museum events you know if you're going to do anything in the Corvette World
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there's five Mega events that you ought to go to absolutely right now when a
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Corvette Enthusiast comes to Fun Fest talk about what they can expect over the weekend lots of great Corvettes Corvette
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people you know we do all kinds of tech stations starting on a Thursday night running through used to be Sunday but
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Sunday's attendance got to a point where we were here on Sundays but it's really over Saturday evening we have speakers
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we have celebrities here gee over the years we've had George Barris Linda
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Vaughn all people within the automotive hobby it's always a fun time yeah you
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know we started one year and we had the Eastern Illinois University Orchestra
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here for a Saturday night dinner and it went very well it was a little more
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formal than what we evolved into but we kind of got the idea that we ought to do
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music entertainment and you know me you don't go with the local group our first big group here out of the box was the
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Beach Boys and let me tell you that was probably the best thing that we ever did and the worst thing that we ever did
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because he had set us on a treadmill know that people started expecting there to be top-notch classic rock here so
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over the years we've had REO 38 spatial Don Felder guess who Three Dog Night
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Survivor Dennis DeYoung and the music of Styx Bachmann Turner we've had a few
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groups through here in fact we used to rent a stage and we got to the point where we actually built an Amphitheater
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that would hold about 14 000 people and a giant Kick-Ass stage in fact The Guess
25:59
Who was the first band to play on that stage and we were out for dinner with
26:04
them Friday night and over perhaps a few cocktails we had decided that you know when they launch a new ship they
26:11
christened the ship with the bottle of champagne right so we decided that we were going to Christen the stage with
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the bottle of champagne sounded good at 10 30 at night over a few drinks and dinner well that night continued on for
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my son so about two in the morning I was home in bed well the next evening The
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Guess Who was on stage and we were scheduled to go up there at a certain time and they handled me a double mag of
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champagne so I carried that on the stage with me and I got up there Derek and the front of the house guy talked to him at
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his headset said you guys aren't going to do that are you and he's 16. yes so
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we got people away from the stage and we just took that double bag of champagne and dropped it let me tell you that
26:55
thing exploded it's like sounded so good last night to do that how dumb were we to do it pretty dumb
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I still have the retainer and Cork and the top of that bottle in one of my
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cases in the office and every time I see the Guess Who which is about once a year
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the first thing they asked was do you still have the top to that bottle that's funny what a great story now this year's
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Corvette Fun Fest is going to be the 29th overall give us the dates of that and what's playing for this year
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actually it's the 30th Steve oh wow yeah you're one year behind I am September
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15th 16th and 17th and we kick it off on Thursday night our underwriting theme is
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on patriotism Thursday night Wes Wong who was the lead FBI agent at the 911
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obviously New York City will do a presentation on patriotism and just his
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involvement with 911 and what that date should mean to every American Friday
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just happens to be the national day of recognition for POW Mia so when we leave
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here Friday evening we always do a road cruise and we're going to the Effingham Performance Center I'm going to have a
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presentation there by retired lieutenant colonel Hal Fritz how is a Vietnam Medal
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of Honor recipient and again it'll be on patriotism within our Corvette Community
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we have so many veterans I'm honored and privileged to be able to pay back
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something a little bit of respect connection with our customers not only with corvat but through their service to
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our country that to me is the big deal for us and I'm still working on perhaps
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a Stage production called the Pineapple Express and that's our exit from Afghanistan and a young man that was
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very involved with that that got out about 3 000 of our citizens and people
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who helped us there is doing a Stage production called the Pineapple Express
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underwritten by Gary Sinise we're hoping to be able to do that at the EPC which
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will give us three nights and cover a lot of generations of the military to me that's what I would like to give back as
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entertainment and respect obviously we've got speakers coming in Thursdays
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Friday Saturday Chris Petrus who's going to do several seminars on LS engine swaps which you know is a big thing
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within our community oh yeah we always do a couple sessions on Indie pace cars
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and Andy Motor Speedway and several other presenters that haven't yet a hundred percent committed but I know
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they will be here we'll have our fun celebrity judging and lots of good food parts and good deals on everything on
29:46
campus that sounds awesome if anybody wants to reach out to Mid-America Motorworks guys let's give the phone
29:52
number the website URL and your hours of operation well that's easy the phone
29:57
number is 800 500 1500 that's about as simple as you can get it's a whole bunch
30:02
of zeros but 800 500 1500 and our website is
30:09
www.ma motorworks.com m a motorworks.com we're open Monday through Saturday 8 A.M
30:18
to 5 p.m and 8 A.M to 4 P.M on Saturdays we have the my garage Museum that's open
30:24
those same hours with our car collection and Corvette memorabilia open free to
30:30
the public lots of things to see in there lots of Corvette memorabilia right
30:35
now we're really heavy on really interesting C4 developmental cars so if
30:40
you're a C4 fan let me tell you there are C4s in there that will knock your socks off historical race cars some free
30:48
production cars lots of cool things in there that's fantastic guys thank you so
30:53
much for taking the time to be on Corvette today looking forward to Corvette Fun Fest coming up in September
30:59
Steve it's a pleasure being on here I respect what you do and wish you
31:04
continued success and good luck within the Corvette Community thanks for listening to Corvette today and please
31:09
be sure to tell your family friends and other Corvette enthusiasts about the Corvette Today podcast and thanks to our
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sponsors wheelcraft craft want to dress up your Corvette with bright Chrome or black chrome wheels visit wheelcraft.com
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to learn about their Advanced PVD chrome finishing they can refinish your wheels or offer a wheel exchange for most
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arrowlary.com and Hendrick Chevrolet in Kansas City at chevyusa.com
31:56
you've been listening to Corvette today with Steve Garrett if you'd like to contact Steve with any thoughts on the
32:02
podcast or ideas for guests on Corvette today you can email him at Steve Garrett
32:07
DJ gmail.com that's Steve Garrett DJ gmail.com Garrett has two r's and two
32:15
T's or connect with Steve on social media on Facebook Twitter or Instagram using at Steve Garrett DJ
32:23
thanks again for listening to Corvette today [Music]
32:30
thank you
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