Up next in 10
CORVETTE TODAY #68-Get A Canadian Perspective On The Corvette With Morgan Crosbie
May 9, 2025
Corvettes are sold all around the world. But on this episode of CORVETTE TODAY, you'll get a Corvette perspective based upon "The Great White North".
Morgan Crosbie is a Corvette Specialist at Finch Chevrolet in London, Ontario, Canada. Morgan talks with your CORVETTE TODAY host, Steve Garrett, and tells you what it's like to buy and sell Corvettes in Canada.
You'll also learn about Morgan's hugely successful YouTube channel, Cars and Crosbie along with all his other social media where he posts Corvette content.
Get the Canadian view of Corvette on this episode of CORVETTE TODAY!
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0:00
[Music]
0:04
welcome to corvette today
0:05
the podcast that talks about everything
0:07
corvette with your host steve garrett
0:10
mc and dj at one of the largest corvette
0:12
weekends in the country
0:13
corvette fun fest president of the
0:15
corvette club of kansas city missouri
0:18
and radio disc jockey at the number one
0:20
radio station in kansas city for over 40
0:22
years
0:23
here's steve garrett
0:25
[Music]
0:28
thanks for listening to corvette today
0:30
the podcast that talks about everything
0:32
corvette
0:33
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2:00
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2:01
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2:03
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2:05
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2:10
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2:13
corvette enthusiasts like yourself
2:15
at mid-engine corvette forum.com also a
2:18
shout out to canadiancorvetforum.com
2:20
welcoming corvette owners from around
2:22
the world today we're going to get a
2:24
view and perspective of corvette from
2:26
the great white north my guest on
2:27
corvette today is host of cars and
2:29
crosby on youtube
2:30
his channel has over 1.2 million views
2:33
and he has a facebook page by the same
2:35
name he's one of the leading corvette
2:37
sales persons in canada
2:39
he's morgan crosby morgan welcome to
2:42
corvette today
2:43
well thank you so much steve i'm so
2:44
happy to be here today i'm glad to have
2:46
you on the show buddy
2:47
first of all tell us what dealership you
2:49
work for and what city are you located
2:51
in
2:52
so i'm born and raised in london ontario
2:54
and that's exactly between detroit
2:56
and toronto right into between a little
2:58
lower area
2:59
in ontario and london ontario and yeah
3:01
it's really close to a lot of american
3:03
friends and i'm very excited to see the
3:05
border open up very soon
3:06
i hope it does and what is the
3:08
dealership's name so i work at cinch
3:10
chevrolet cadillac buick gmc
3:12
we actually can sell all four of the gm
3:14
brands at my location
3:15
very nice now what get you started in
3:17
the car industry morgan
3:18
well i got out of school i was 21 years
3:20
old i had no idea what i wanted to do so
3:22
my dad asked me to make a list of all my
3:24
top 20 interests
3:26
i gave him that list and he scratched
3:27
out the bottom 19. he gave me back the
3:29
piece of painter and pointed at number
3:31
one and said
3:32
this is what you need to do top item on
3:34
my list was cars
3:35
and i think that was the first time that
3:37
i realized that i could turn an interest
3:38
into a career
3:39
and i haven't looked back that's awesome
3:41
now what drew you to corvette
3:43
every summer there's a little town on
3:45
lake huron called bayfield
3:47
and every year they had this festival
3:49
called that fest i'll never forget the
3:51
first time i saw that parade of
3:52
corvettes doing on main street
3:53
it made a lasting impression that
3:54
sparked a lifelong interest in all
3:56
things corvette
3:57
that's really cool now how large is
4:00
finch chevrolet's allocation and where
4:02
do they rank amongst other canadian
4:04
dealerships
4:05
so we actually only got our corvette
4:06
license about six years ago so right at
4:08
the very beginning
4:09
of the c7 generation and we only got
4:12
three corvettes in the first year i've
4:14
been selling for about 11 years so i had
4:15
about two or three years of experience
4:17
before that you know you get your
4:19
experience you're in the trenches
4:20
learning how things go so
4:22
the corvette experience kind of started
4:24
for me right around the time that we got
4:25
our license and we only even got three
4:27
corvettes in the first year
4:28
we started accepting as many corvette
4:30
orders as possible to just create a
4:32
larger allotment from gm
4:34
so we would do for example take on 25
4:36
extra chevrolet cruises in hopes that
4:38
they would award us some more allotment
4:40
and by the end of 2019 so the end of the
4:42
summer we had about 230 days of
4:45
inventory on ground for general motors
4:47
across all the dealerships in north
4:49
america so there was a lot of corvettes
4:51
on the ground at the end of this and i
4:53
remember that we doubled down
4:54
and we ordered one and a half million
4:56
dollars more in corvettes than we
4:57
normally would
4:58
wow and that was really where my element
5:00
helped out i like to design
5:02
and get corvettes that i don't even know
5:04
the owner of i would start to design
5:05
them give them names and everything like
5:07
that and by the time they hit the lot
5:08
they kind of looked like their own
5:09
special editions and that really helped
5:11
out in us
5:12
making it so that we were one of the top
5:13
dealerships in canada for corvettes by
5:15
the end of the c7 generation
5:17
that's amazing good for you how many
5:19
corvettes are sold in canada during a
5:21
calendar year or a model year morgan
5:23
so it's actually quite a large amount
5:25
and you got to think up until the sea
5:26
generation most people don't drive their
5:28
corvettes all year round
5:30
we have about 10 percent of the
5:32
population of the u.s
5:33
and it translates almost to the exact
5:35
same amount per core vet sale so for
5:36
example in 2019
5:38
there was 2 986 corvettes that were sold
5:41
and relative to the population it's
5:43
about 10 of the total allotment for
5:45
2019. so we're right on track
5:47
in that round but in 2020 with the
5:49
pandemic and the global supply chain
5:51
having some constraints we only had
5:53
1490 corvettes come to canada but i'm
5:55
optimistic that we can continue to make
5:57
an even larger market share even though
5:59
the right-hand drive corvettes are
6:00
starting to be built
6:01
that's true now at finch chevrolet i
6:03
know you said you started with the c7
6:05
generation
6:06
you're the corvette specialist for finch
6:08
chevrolet isn't that right
6:09
yeah well i guess you could say that i
6:12
started out right at the beginning of
6:14
the c7 generation which was perfect for
6:15
me
6:16
i remember even going to the detroit
6:17
auto show on media day and seeing then
6:19
vice president joe biden who was a huge
6:21
corvette fan
6:22
checking out a cyber grade c7 on display
6:25
i would consider myself a corvette
6:26
specialist but it took me six years
6:28
before i really had built this program
6:30
to what it is today and that was really
6:32
when i got completely inundated into the
6:34
corvette we had dozens of models to sell
6:36
at gm so it's a big risk to focus most
6:38
of my time on one model so i'd also
6:40
consider myself a cadillac specialist
6:41
and i'm also getting ready for my next
6:43
project which is our soon to be coming
6:45
ed vehicle fleet very nice now how many
6:48
corvettes do you think you've sold in
6:49
your automotive career so far
6:51
oh oh boy well given the magnitude of
6:54
mike pervin's recent accomplishments of
6:55
5000 i'm embarrassed to even say
6:58
every year that the c7 generation we
7:01
were exponentially increasing our
7:02
allotment
7:03
if i was to guess i would say that we're
7:04
going to be hitting our first milestone
7:06
of 500 in probably the next few years
7:08
i'm gonna actually go back and do an
7:10
audit with my dealership controller to
7:11
try to find the exact person so that we
7:13
can make sure we have a special corvette
7:15
delivery for that 500th person
7:17
and i was also keeping track of the c8s
7:19
a lot more and i know that i've sold
7:21
158 c8s as of today some of those won't
7:24
be delivered though obviously because i
7:25
haven't even announced the build date
7:26
for the 06.
7:27
gotcha well that's great though you're
7:29
off to an outstanding start
7:31
yeah i'm very happy with how things are
7:32
going morgan let's take our first break
7:34
and when we come back in segment number
7:36
two
7:36
we're going to talk about the canadian
7:38
corvette on corvette today
7:40
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7:42
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7:45
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7:53
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9:13
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host
9:17
and my husband steve garrett hey thanks
9:20
for listening to corvette today the
9:22
podcast that talks about everything
9:23
corvette i'm your host steve garrett
9:25
with me today is morgan crosby
9:27
from finch chevrolet in london ontario
9:30
canada in the second segment we're going
9:32
to talk about the canadian corvette
9:34
morgan talk about the differences
9:35
between the canadian corvette
9:37
and the american corvette so we're a
9:39
bilingual country which means that all
9:41
the labels have to be in french and
9:43
english
9:44
and we also use the metric system so us
9:46
connects up here we use a different way
9:48
of measuring distances and so that's one
9:49
of the biggest differences
9:51
and then we also unfortunately can't do
9:52
a national corvette museum delivery
9:54
because the vehicle has to be delivered
9:56
up in canada oh so vice versa as well
9:58
i can't even buy a corvette off of an
10:01
american lot
10:02
interesting now do canadian dealerships
10:04
get the same amount allocation wise as
10:06
american dealerships then
10:08
well it's really difficult to say if we
10:09
do or not because it's a turn and earn
10:11
strategy with gm
10:12
you know your allotment is determined by
10:14
a lot of different things just off the
10:16
top my head
10:16
your previous year in sales of how many
10:19
corvettes you sold
10:20
how long did it take you to sell those
10:22
so from the time that the corvette
10:23
arrived to the time that you sold it and
10:25
it was reported
10:26
that's something that they also take
10:28
into consideration and then also just
10:30
how many gm vehicles you sell in general
10:32
and i know that that's a difficult thing
10:33
for some dealerships that are just
10:35
chevrolet alone but for us
10:36
we have luckily all different brands
10:38
that we can sell and so that's also
10:40
taken into consideration of your
10:41
allotment and i'm very fortunate that
10:43
not only are we one of the top
10:44
dealerships for corvette sales
10:46
but we're also one of the top
10:47
dealerships for total sales which really
10:49
helps out in guaranteeing that i have a
10:50
healthy amount of corvettes moving
10:52
forward
10:52
absolutely right now morgan talk about
10:54
okay if somebody orders a corvette there
10:57
in canada
10:58
and the order goes into gm and it goes
11:00
to bowling green to be built
11:01
what's the turnaround time what's the
11:03
delivery time versus like an american
11:05
dealership
11:06
because the border and customs and
11:08
things like that you know what
11:10
there really isn't no difference at all
11:11
the geographic location is really going
11:13
to be the biggest factor in determining
11:15
this
11:15
and i do like to try to cover that a lot
11:17
in my channel in terms of the logistics
11:19
and interviewing the truck drivers when
11:21
they come in because that's usually one
11:22
of my best insights on trying to see
11:24
where
11:25
the logistics and where the corvettes
11:26
are being delivered and how things are
11:28
going
11:28
the biggest update recently was that
11:30
they're going to be using jack hooper
11:32
transport
11:33
to deliver all the trucks to the west
11:34
coast and that was a massive improvement
11:36
in terms of being able to get your
11:37
corvette sooner
11:38
so i would honestly say that it has more
11:40
to do with where your dealership
11:42
is let's say that you're in vancouver or
11:43
seattle i would say that you're going to
11:45
have almost the same time whereas if i'm
11:47
here in london ontario canada and you
11:49
had a corvette order in detroit they
11:50
would be coming around the same time as
11:52
well
11:52
i was worried about it being held up at
11:54
customs a little bit more
11:55
but it sounds like you guys can get your
11:57
deliveries just as quickly as any
11:59
american dealership then
12:00
yeah we're very fortunate talk about
12:02
pricing for corvette in canada morgan
12:04
what's the difference in pricing with us
12:07
versus canada
12:08
well i've become almost like a currency
12:10
expert and trying to learn the exchange
12:12
rate and also trying to do metric to
12:14
imperial and stuff the corvette is a
12:16
bargain based on the msrp
12:17
price when you translate the actual msrp
12:20
it's about 18 and a half percent and the
12:23
exchange rate as of right now is about
12:25
26 on the dollars it usually sticks in
12:27
around the 20 to 30 range and so
12:29
there is a slight discount that you get
12:31
when you compare to that but we also
12:32
have higher taxes here so for example
12:34
in ontario we have a 13 tax rate so it
12:37
kind of balances it out in the end
12:38
can you deliver a canadian corvette to
12:40
an american i know you said you can't do
12:42
the other way around but can you deliver
12:44
a canadian corvette if someone comes
12:46
across the border to buy one from you
12:48
yeah you can indeed i call it a free
12:50
willy it's when we repatriate a corvette
12:52
and as long as it has 12 000 kilometers
12:55
on it and it's over a year old we
12:56
absolutely can deliver a corvette to the
12:58
america
12:59
that's really cool to know now you know
13:01
harlan charles says that the c8 is a
13:03
four season car
13:04
i bet you got a few stories of winter
13:06
driving with either the c7 or the c8
13:08
corvette right
13:10
yeah i definitely do the sea end is
13:12
definitely the fanciest snowmobile in
13:14
the world and i absolutely love it
13:15
i have a few videos actually on my
13:17
channel where i'm driving it in the snow
13:18
and
13:18
in one of them i've even got about two
13:20
feet of snow and i'm just like a pig in
13:21
the mud driving my corvette around in
13:23
the snow it was really fun
13:24
so driving in the c7 is a little bit
13:27
different though
13:27
i would highly recommend getting winter
13:29
tires and
13:30
mainly because there's not a lot of
13:32
weight in the rear end of a c7
13:34
you know you got that awesome big trunk
13:35
there's a transmission back there but
13:37
unlike the corvette it doesn't have the
13:39
weight over the rear axle that's going
13:40
to help push that tire down and get you
13:42
back in touch with the road
13:44
and so if anyone's interested in doing
13:46
this i would highly recommend getting a
13:47
set of winter tires but if you have a c8
13:49
you're in for a treat that's really cool
13:51
as a matter of fact let's take our
13:53
second break morgan
13:54
and when we come back we're going to
13:55
talk more about your social media your
13:57
youtube channel
13:58
and your facebook group on corvette
14:00
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15:00
[Music]
15:03
you're listening to the corvette today
15:04
podcast with steve garrett
15:08
hey thanks for listening to corvette
15:10
today the podcast that talks about
15:11
everything corvette i'm your host steve
15:13
garrett with me today from the great
15:15
white north is morgan crosby
15:17
morgan is a corvette specialist over at
15:19
finch chevrolet
15:20
in london ontario in this third and
15:22
final segment we're going to talk about
15:24
morgan's social media outlets
15:26
morgan you have a hugely successful
15:28
youtube channel
15:29
tell us about that how many subscribers
15:31
you've got and how often do you put out
15:33
videos
15:34
well i'm very fortunate to have a decent
15:36
following on youtube
15:37
we kind of created the pun name cards in
15:39
crosby march of last year
15:40
just to kind of document my automotive
15:42
adventures and it kind of took off from
15:44
there i didn't really expect it to take
15:46
to that level and being yourself on
15:48
current driver magazine online and
15:49
seeing articles getting shared it was
15:51
really something that just became
15:52
intoxicating and i really gave me a lot
15:55
of energy and enthusiasm to continue to
15:57
do it
15:57
the responses that i got from people and
15:59
the feedback and giving me advice on how
16:01
to improve my production i was just a gm
16:03
sales guy
16:04
i still have my video up there i even
16:06
have some of them from back in the day
16:07
when i would send them to customers
16:09
and it's pretty remarkable the amount of
16:11
improvements let's call them
16:12
improvements on my channel over the
16:14
years
16:14
it's very guerilla style but it's meant
16:16
to be a fun experience
16:17
i'm very enthusiastic about trying to
16:19
show you guys
16:20
combinations and to keep you updated on
16:22
what's going on in the corvette world
16:24
i typically upload a video when a
16:26
corvette arrives that day
16:27
so that if someone in the area or maybe
16:29
they're you know outside of town they
16:30
can drive in to see that specific
16:32
combination
16:33
and then i also try to air an episode
16:35
for the weekend as well so if you're off
16:36
work or you're at home
16:37
you have something to watch and enjoy
16:39
over the weekend very nice
16:41
now you're also on facebook and
16:43
instagram tell us about those two
16:45
outlets as well for social media so i do
16:47
have both instagram and
16:48
the youtube but i also have reddit and
16:50
even tic talk and the reason why i have
16:52
these different accounts is just because
16:53
it's a lot easier for me to update
16:55
people on just little minor updates not
16:57
everything is really worthy of being on
16:59
a youtube channel and it's really fun to
17:00
be able to just put little minor updates
17:02
and i use
17:02
instagram for the most part for that and
17:04
then on reddit they even have
17:06
live sessions and i've done two sessions
17:08
so far on there
17:09
and i was blown away with how many
17:10
people were coming on and chiming in and
17:12
giving me comments so i did actually
17:14
agree to do
17:14
a reddit live session once every month
17:16
from now on wow that's really cool
17:18
i'm not familiar with reddit i've gotten
17:21
close to tick tock but that's about it
17:23
as far as i go
17:23
i've got twitter i've got facebook i've
17:26
got
17:27
instagram and then i post on the
17:29
corvette forums that are available
17:31
but i've never done reddit so i'm gonna
17:33
have to look into reddit yeah it's the
17:35
front page of the internet and the best
17:36
part about it is that you can either
17:38
upload or download something so at the
17:40
end of the day the cream rises to the
17:42
top and that's really the beauty of
17:44
reddit is that the best kind of content
17:46
is going to be brought forward to you
17:47
and that's really why i've enjoyed
17:49
lurking on it so i haven't really had a
17:50
public user name for the entire time
17:52
that i've been on it up until recently
17:54
but if i see something really cool in
17:56
the lot or maybe
17:56
i use my tiktok account to put a cool
17:59
song along with a corvette
18:00
i'll upload it on one of those just
18:02
because it's not really relevant to
18:03
notify all the people that watch me on
18:05
youtube about a 30 second clip that i
18:07
just took
18:08
gotcha now what kind of content video
18:10
wise do you put up about corvette
18:12
so like i was saying earlier this all
18:13
just kind of happened by chance and
18:15
there was an overwhelming amount of
18:16
people that
18:17
wanted to know more about it and so at
18:19
first it was really just me documenting
18:21
what i do
18:22
on a daily basis as a corvette
18:23
specialist taking it out and trying to
18:25
see how many groceries you can fit
18:27
inside of the front or
18:28
what it looks like when you're washing
18:29
your car and then it kind of evolved
18:31
into more of just documenting
18:33
everything that i do on a day-to-day
18:34
basis and educating my own clients about
18:37
how they can design their corvette and
18:38
then keeping people in the loop and the
18:40
main reason why i did that is because i
18:41
was in that kind of situation
18:43
when i ordered my corvette there was a
18:45
lot of questions that i didn't really
18:46
have the answer to and i know what that
18:48
feels like and so i always want to try
18:49
to teach people
18:51
what it is that you could do to make
18:52
sure that you have the most bang for
18:53
your buck
18:54
and also make it so that it fits the
18:56
demeanor and lifestyle of your needs
18:58
now obviously like you said before
18:59
morgan you sell more than just corvettes
19:01
there at finch chevrolet
19:03
talk about some of the other chevy
19:04
models that are really popular in canada
19:06
well the true morse is truck country so
19:08
4x4 is rule up here
19:10
sedans are not as popular as they used
19:11
to be but i can fortunately sell all
19:13
four gm brands and between them there's
19:14
a lot of really awesome products
19:16
the escalade and the tahoe and the yukon
19:18
right now are the hottest kid on the
19:20
block for full-size suvs
19:22
we've got a lot of ev vehicles that are
19:23
also going to be coming about we have a
19:25
lot of things that are going to be
19:26
changing in the near future so it's nice
19:28
to know that you have a broadband
19:29
of different vehicles to have at your
19:31
disposal and i'm very happy to be a gm
19:34
sales person for that reason
19:35
let's talk about your personal corvette
19:37
sure yeah absolutely
19:38
i started off with a 2017 z51 stingray
19:42
it was a manual
19:44
i had it built a day after my birthday
19:46
it got shipped up by freddy and it was
19:48
here right before labor day weekend and
19:50
i made my pilgrimage down to the
19:52
national corvette museum for memorial
19:53
day uh victoria day weekend up in may
19:56
i traded it in in the fall and my c8
19:59
corvette arrived in it was the number
20:00
141 so i had 141st
20:03
ca corvette off the line i have a 3lt in
20:05
ceramic matrix grey
20:07
i did a black interior because one of
20:09
the things that i do when i have a
20:10
client that's in the design session with
20:12
me is i let them drive my corvette and i
20:14
loaded it up with every single option so
20:16
if you wanted to try out the front lift
20:18
i've got it if you wanted to see
20:20
what the spoiler looks like i've got
20:21
that as well and that to me is
20:23
a rolling brochure that really helps me
20:25
out and making the corvette experience
20:26
as fun as possible
20:27
wow that's really cool letting him drive
20:29
your personal corvette that's really
20:31
something else that's
20:32
awesome it's really fun to see people's
20:34
reaction and it's about two years into
20:36
the game with this d8 and
20:38
it's still amazing to me to see how much
20:40
of an impact this c8 corvette is still
20:42
making on people that haven't seen it or
20:44
maybe have only seen it online
20:46
and when they see it in person their
20:47
eyes just widen and i get a real kick
20:49
out of that
20:49
definitely morgan if someone wants to
20:51
get in touch with you tell us how we can
20:53
get in touch with you
20:54
so i try to make sure that i can answer
20:56
everyone's question that comments on all
20:58
the social medias and it's really
20:59
helpful i
20:59
always try to post or pin the top answer
21:01
because maybe there's a lot of other
21:02
people that have the same question
21:04
my email is always in the comments
21:07
section of all my social media as well
21:08
so it's morgan.crosby and that's ie
21:11
gmail.com great and if they want to get
21:14
in touch with you there at the
21:15
dealership what's the number there at
21:16
finch chevrolet
21:17
it's 519-657-9411 and my extension is
21:22
1210.
21:23
sounds good well morgan thank you so
21:24
much for taking the time to be on
21:26
corvette today
21:27
it's great to get a canadian perspective
21:29
on america's sports car
21:31
yeah i'm absolutely honored to be
21:32
speaking to you steve this has been a
21:33
really fun ride
21:34
and i'm really excited to see where this
21:36
goes especially with the borders opening
21:38
up very soon
21:39
the thought of being able to go down and
21:41
look at all the corvette fans that have
21:42
been watching and listening to me
21:44
it really is a really exciting thing to
21:45
look forward to absolutely well best of
21:47
luck and let's keep in touch okay
21:49
i appreciate that thanks steve thanks
21:51
again for listening to corvette today
21:53
and please be sure to tell your family
21:55
friends and other corvette enthusiasts
21:57
about the corvette today podcast
21:59
and thanks to our flagship sponsors
22:01
american hydrocarbon
22:02
at americanhydrocarbon.com and true
22:05
wealth and company
22:06
at retirewithtrue.com
22:10
you've been listening to corvette today
22:12
with steve garrett
22:13
if you'd like to contact steve with any
22:15
thoughts on the podcast or ideas for
22:17
guests on corvette today
22:19
you can email him at steve garrett dj
22:22
gmail.com
22:23
that's steve garrett dj gmail.com
22:27
garrett has two r's and two t's or
22:30
connect with steve on social media on
22:32
facebook
22:33
twitter or instagram using at steve
22:35
garrett dj
22:37
thanks again for listening to corvette
22:39
today
22:40
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